We use a niche strategy that has been effective in getting individuals involved in businesses. It offers your client an opportunity to be creative and learn new things while also being used to promote your business. It is virtual civic engagement. We treat our clients and their clients alike, we aim to inspire and create an innovative and cutting edge medium for success in marketing through human's natural and innate interest in the unknown and pursuit of happiness and knowledge. Through creative strategies and innovation, we can see a larger marketing push than traditional marketing strategies.
We get information such as coloration of advertisements, wording, favorite seasons, books, or anything to personally connect a client to the business. Then we make specially designed ads for a list of people which are fairly generic but easily customizable and send them out. ARG curation is using real life elements and some sense of adventure and curiosity to connect the client to a product or business, sort of like a treasure hunt. These methods are a bit more time consuming than traditional marketing but not much more expensive (though a lot more of my time!). Generally speaking, I will create a three month plan with the business or artist or whatever, and we will decide on a drafting/planning period, a short research period, a launch date, then monitoring and gathering analytics over the following month or so. We also offer traditional marketing push services.
Generally speaking, ARGs and dark marketing is a slow burn marketing method. It takes time for clients to become enthralled with the real life portions of the marketing - however, it creates a strong sense of importance and moral penchants between client and business that no other marketing will achieve. Frequently our clients have had groups of people come together to collaborate on solving or figuring out an ARG.
Our NFTs are basically lottery scratchers. There is one winner out of a limited number of raffles. The winner will receive a percentage between 10-50% of all tickets sold. They are fun little incentives for our clients and friends, family, and employees.
Copyright © 2021 Kryptos Journal - All Rights Reserved.